Last week, we spent a couple of days down in Birmingham where we attended the British Travel and Tourism Show – and what a productive show it was.
If I’m honest, I was a bit unsure whether it was worth attending because a lot of the shows literature talks about organised group tours and obviously that’s not what we do, not yet anyway!
Obviously, we did attend and I was pleased how receptive UK and Ireland destination managers were to the concept of accessible tourism.
Generally, by their own admission, they hadn’t done much about promoting their destinations as accessible, they weren’t against the idea but just hadn’t done much about it.
Needless to say, I championed the importance of accessibility in a destination, moreover, actually promoting the accessibility that’s already there.
I made the case for the consumer, but also for the businesses who’ll benefit from additional visitors – hopefully, some good things will come from it?
British Travel and Tourism Show
The British Tourism and Travel Show has established itself as the ultimate business event in the British and Irish domestic tourism industry.
It brings together hotels, attractions and destinations wanting to meet and do business with the decision makers – responsible for planning holidays, trips, tours and breaks – from throughout the British Isles and overseas.
Accessible Tourism at the Show
It was great to see accessible tourism represented at the show and we also had the opportunity to meet up with some of our Twitter friends.
Working with Carrie-Ann on the Tourism for All stand was Brian from Accessible Outlook. Brian is probably the first accessible tourism person I met online back in 2014 and has been a supporter of The Bimblers ever since.
Debs is a formidable traveller on her Terrain Hopper and has successfully completed many of the toughest trails in Cumbria and the Yorkshire Dales.
All in all, I’m glad we made the effort to attend (it wasn’t easy), I’m thrilled we met up with the accessible tourism gang and we’ve got to do it all again next week at Naidex!